On Book Design

Front Cover
Yale University Press, Jan 1, 1998 - Design - 210 pages
How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations.

As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.

From inside the book

Contents

AIDS Moral Panic Theory and Homophobia
3
LOOKING LIKE BOOKS
7
SIOUX
9
Advertising ignorance
17
The Subject of AIDS
22
Q Legibility I
27
THE DESIGN BEGINS HERE
31
Gay rights in Britain and the USA
39
And The Band Played On
98
AIDS Africa and race
103
Ron Costley
105
Introduction ix
117
Young People and AIDS
121
Community Responsibilities
124
Q Figures
125
Richard Eckersley
127

DINEH
45
The Spectacle of AIDS
46
TULALIP
52
Q The Word
53
Photography and AIDS
60
Preface ix
63
ONONDAGA
64
AIDS or HIV Disease?
76
Q The Story
77
Reflections on official British and Swedish AIDS education materials and government policies
79
A film by Staffan Hildebrand
90
David Bullen
91
Q The Book
95
JUNE 1944AUGUST 1945
135
Sandra Strother Hudson
145
Mary Mendell
155
Clapham 19002 37
164
Anita Walker Scott
165
Humphrey Stone
177
JUNE 1944AUGUST 1945
187
Virginia Tan
189
SEPTEMBER 1945JANUARY 1946 271
193
Glossary
199
For Further Reading 349
203
Index
205
Copyright

Common terms and phrases

About the author (1998)

Richard Hendel is associate director and design and production manager at the University of North Carolina Press, Chapel Hill.

Bibliographic information