On Book DesignHow is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do. |
Contents
AIDS Moral Panic Theory and Homophobia | 3 |
LOOKING LIKE BOOKS | 7 |
SIOUX | 9 |
Advertising ignorance | 17 |
The Subject of AIDS | 22 |
Q Legibility I | 27 |
THE DESIGN BEGINS HERE | 31 |
Gay rights in Britain and the USA | 39 |
And The Band Played On | 98 |
AIDS Africa and race | 103 |
Ron Costley | 105 |
Introduction ix | 117 |
Young People and AIDS | 121 |
Community Responsibilities | 124 |
Q Figures | 125 |
Richard Eckersley | 127 |
DINEH | 45 |
The Spectacle of AIDS | 46 |
TULALIP | 52 |
Q The Word | 53 |
Photography and AIDS | 60 |
Preface ix | 63 |
ONONDAGA | 64 |
AIDS or HIV Disease? | 76 |
Q The Story | 77 |
Reflections on official British and Swedish AIDS education materials and government policies | 79 |
A film by Staffan Hildebrand | 90 |
David Bullen | 91 |
Q The Book | 95 |
JUNE 1944AUGUST 1945 | 135 |
Sandra Strother Hudson | 145 |
Mary Mendell | 155 |
Clapham 19002 37 | 164 |
Anita Walker Scott | 165 |
Humphrey Stone | 177 |
JUNE 1944AUGUST 1945 | 187 |
Virginia Tan | 189 |
SEPTEMBER 1945JANUARY 1946 271 | 193 |
Glossary | 199 |
203 | |
205 | |