Thinking, Fast and Slow
Major New York Times bestseller
Results 1-5 of 99
Image on page 100 from Mind Sights by Roger N. Shepard (New York: W.H. Freeman and Company, 1990); reprinted by permission of Henry Holt and Company. Image on page 300 from “Human Amygdala Responsivity to Masked Fearful Eye Whites” by ...
You believe you know what goes on in your mind, which often consists of one conscious thought leading in an orderly way to another. But that is not the only way the mind works, nor indeed is that the typical way.
... and that we judged the size of categories by the ease with which instances came to mind. We called this reliance on the ease of memory search the availability heuristic. In one of our studies, we asked participants to answer a ...
For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public's mind while others are neglected. People tend to assess the relative importance ofissues by the ...
rently on the public's mind. It is no accident that authoritarian regimes exert substantial pressure on independent media. Because public interest is most easily aroused by dramatic events and by celebrities, media feeding frenzies are ...
What people are saying - Write a review
LibraryThing ReviewUser Review - benkaboo - LibraryThing
Summary: Provocative book that suggests we are far less in control of how we think than we (or at least I) had any idea. Things I liked: Lots of evidence and experiments to back up his findings ... Read full review
LibraryThing ReviewUser Review - PattyLee - LibraryThing
OK, I won't lie to you. Caveats first. I was an English major and I love science. Math, not so much. A couple of the chapters near the end of the book had my eyes crossing, but I did not give up and ... Read full review