Thinking, Fast and SlowMajor New York Times bestseller |
From inside the book
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... , as in the following example. As you consider the next question, please assume that Steve was selected at random from a representative sample: An individual has been described by a neighbor as follows: THINKING, FAST AND SLOW 6.
... example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public's mind while others are neglected. People tend to assess the relative importance ofissues by the ease ...
... example, it was virtually impossible to find a television channel reporting on another topic. In contrast, there is ... examples was guided by availability. The topics I chose as examples are mentioned often; equally important issues ...
... example: Would you accept a bet on the toss of a coin where you win $130 if the coin shows heads and lose $100 if it shows tails? These elementary choices had long been used to examine broad questions about decision making, such as the ...
... example, we can expose people to two painful experiences. One of these experiences is strictly worse than the other, because it is longer. But the automatic formation of memories—a feature of System 1—has its rules, which we can exploit ...