Thinking, Fast and Slow*Major New York Times Bestseller |
From inside the book
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... example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public's mind while others are neglected. People tend to assess the relative importance of issues by the ease ...
... example, it was virtually impossible to find a television channel reporting on another topic. In contrast, there is ... examples was guided by availability. The topics I chose as examples are mentioned often; equally important ...
... example, we can expose people to two pain- ful experiences. One of these experiences is strictly worse than the other, because it is longer . But the automatic formation of memories— a feature of System 1— has its rules, which we can ...
... example, you can set yourself at will to look for a white- haired woman or a bearded man, and thereby increase the likelihood of detecting your relative from a distance. You can set your memory to search for capital cities that start ...
... example of blindness during Add- 1. Our sub- jects were exposed to a series of rapidly flashing letters while they worked. They were told to give the task complete priority, but they were also asked to report, at the end of the digit ...