Doing Management Research: A Comprehensive GuideDoing Management Research, a major new textbook, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative. This book will carefully guide the reader through the research process from beginning to end. An excellent tool for academics and students, it enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. There is an entire section dedicated to writing up and communicating the research findings. Written in an accessible and easy-to-use style, this book can be read from cover to cover or dipped |
Contents
Introduction | 1 |
Exploring and Testing | 51 |
What Approach with Which Data? | 68 |
IMPLEMENTATION | 109 |
Linking Concepts and Data | 132 |
Sampling | 147 |
Data Collection and Managing the Data Source | 172 |
Collecting Primary Data for Qualitative Research | 180 |
Classifying and Structuring | 293 |
Analyzing Social Networks | 312 |
Longitudinal Analyses | 332 |
Analyzing Representations and Discourse | 351 |
PUBLICATION AND COMMUNICATION | 373 |
11 | 386 |
The Research Environment | 389 |
| 401 | |
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academic Academy of Management alternative hypothesis Application conditions approach causal models causal relationship chapter classification cluster analysis coding coefficient cognitive mapping Comparing concepts construct content analysis criteria data collection decision rules defined depends effect elements empirical enable error establish evaluate event example external validity factor analysis H₁ Hypotheses Null hypothesis identify individuals interviews involves Judgement sampling latent variables left-tail test management research matrix means measuring instrument methodology Miles and Huberman Multistage sampling network analysis Newbury Park normal distribution objects obtained organization organizational phenomenon population possible present procedures qualitative research quantitative questionnaire random reality relation reliability representations research design research problem research process research question researcher's right-tail test Sage sample Science secondary data selected significance level social stage statistic calculated statistical tests strategic Strategic Management structure techniques test The decision theoretical theory tion two-tail test Type I error variables variance